This problem is very annoying and happens only with some users, not all the cordova developer seems to present this error.
You'll only receive this "magic" information :
BUILD SUCCESSFUL Total time: 3.43 secs Built the following apk(s): C:\android\myproject-hello\platforms\android\build\outputs\apk\android-debug.apk Installing app on emulator... Using apk: C:\android\myproject-hello\platforms\android\build\outputs\apk\android-debug.apk Launching application... LAUNCH SUCCESS
That can make you crazy ! Fortunately the solution is really simple.
// edit this if you test your app with a device platforms\android\cordova\lib\device.js // Edit this if you test your app with emulator platforms\android\cordova\lib\emulator.js
Then search this line :
(on device.js is near at the line 102 and on emulator.js is near at the line 313)
adb -s ' + resolvedTarget.target + ' install -r -d "' + apk_path + '"
And replace with :
adb -s ' + resolvedTarget.target + ' install -r "' + apk_path + '"
You only need to remove the "-d" option, then the app will run normally with cordova run android.