User experience and interface are one of those things that play a prominent role when businesses are developing or choosing customer-facing software. It is understandable that every brand wants to accommodate their customers in the best way possible.
The better the user experience is the more loyalty and returning customers you can expect. It is an investment that will pay off in no time, especially when you are recommended by others thanks to all the great services your business has to offer.
On the other hand, if you are developing software that is used by your employees, user interface and experience should also be taken into consideration. Whether it is digital transformation services, such as virtual reality or chatbots that are in development, or something else entirely, do not undermine the importance of how your employees are feeling. Here are some reasons why UI/UX quality is important for those working under you as well.
Reason #1 – Employee Experience Is Directly Related to the Final Customer Experience
It still ultimately comes down to how your customers are feeling. If they are unhappy with the services, you should not expect returning customers or any positivity coming out of their mouths.
Whether an employee is working in customer support or another department does not matter when you look at a bigger picture. The enjoyment as well as the efficiency while using internal software can be that difference-maker.
Take customer support, for example. If a rep is working with software that is outdated, he or she will have a much harder time communicating with a customer. A similar thing can be said about the internet connection. Having a poor ISP will not help. And even if you use relatively good software, it being out of date will also cause issues. These things might seem trivial, but they are really important.
Reason #2 – Well-Developed User Interface and Experience Saves Time
They say that time is money, and mediocre software does not bode well for companies that are already struggling with efficiency. And it is not just on a personal level. When you put all of your employees in a collective group and think how much time each of them ends up wasting, the numbers can be quite large.
Sales efficiency can be improved if every employee is on the same page and is enjoying what they are doing, at least as far as work goes. There is an argument to be made about the learning curve. However, that should not be a problem as learning new software is more or less inevitable, especially for those who have not had any similar experiences before.
Reason #3 – Great Internal Software Gives You More Positive Reputation Points
Finding great and motivated employees is quite hard. There is a big competition in certain industries. And every little bit helps when you are recruiting.
Sure, internal software is not something that a lot of people talk about when they mention your company. But imagine what would happen if someone mentions how fun and enjoyable it is to work in an environment where software is actually enjoyable and not a drag.
Potential new employees have to weigh a lot of different things before they apply for a job. And if you are hunting for the best talent out there, providing some of the best software could be that final push to make people apply for a job at your company instead of the competition.
Of course, if you want to spread the good word, you will need to ask for some help from your current employees. Maybe a post on social media and a few conversations with potential new recruits here and there could help a lot.
Reason #4 – Employees Have More Motivation When They Work With Good Software
Every employer should have a dream of seeing all of their employees having a fun time when working. Reaching this point is hard because there are a lot of different factors that influence how people under you are working. The environment, the coworkers, the supervisors themselves.
But it is also worth pointing out that the tools people use also influence how they feel overall. They have to struggle and deal with annoying disruptions and other problems throughout the day, on top of knowing that the same thing will happen tomorrow and the next day. Thus, it is natural that there are hardly any shreds of motivation in such employees.
Reason #5 – Every Iteration of Internal Software Tends to Get Better
When you get reliable software, you can expect that it will only continue to get better thanks to all the new updates and features. The investment is worth it for the long-term strategy. If you are aiming to run a business that is profitable and efficient, then getting great software for employees should be one of the priorities.
