When you're considering all the essentials of starting a business, a logo doesn't seem to be a priority when in reality, it can make a significant difference. Yes, you cannot launch your business, especially your website, without having a logo. In other words, having a logo is as important as having the name of the website.
People generally have shorter attention spans these days. While they may not remember all the details about your website, they will remember its logo. Precisely, a logo is the first impression of your business. You look at a logo for two seconds and you instantly know if it's worth visiting the site. Thus, a logo needs to be attractive so that your brand maintains a positive impression.
In this article today, we're going to talk about logos in detail, how to create them easily and make them more effective, the do's and don'ts of making logos, and more, so stick around to find more about the subject.
How to Create Logos Easily?
If you don't have a logo yet, the first thing that you need to do is create one. Either you can hire a professional to do it for you or you can do it yourself. In simple words, if you have the budget to hire a graphic designer, I suggest you do it right away and get your logo made. In case you don't there are many budget-friendly tools that allow you to draw online a logo design for an affordable subscription fee.
A number of logo design companies are available on the internet; hence, there's nothing to worry about. Some of them are quite budget friendly. To get a better idea, I suggest you check out real reviews on Tailor Brands or logo templates by Design Hill or GraphicSprings. They'll help you create a logo on a budget and you'll have something to represent your website. Though you can always change your logo later or make alterations to it, these budget logo makers are great for a start.
How to Make Logos More Attractive: Do's and Don'ts
When working towards optimizing your business potential, the logo is the first thing that you need to straighten out. It is one way to market your company. The more attractive your logo would be, the more people will visit your site. The paradox is that designing a logo seems like a pretty effortless job but it isn't as simple as it looks. There are a lot of things that you need to take into consideration. Here is a list of do's and don'ts when designing a logo for your website:
Take Care of Your Audience
A logo isn't about what you like, it's about what your customers like. Thus, you need to take a backseat and start thinking about what would please your customers. For that, you must study your target audience first. What do they like? What mindset do they have? Once you know the answers to these questions, you can start preparing your logo.
Another thing that you must consider here is the niche of your business. A lot of people forget about it and it later costs them money as they lose their clients. For example, if it's a food business, your logo must give it away. Similarly, for a law firm or a financial institute, the logo needs to be more subtle and less provocative.
Choose the Right Colors
The next thing is to choose the right colors. The color of your logo is extremely important as it's going to bring emotions and feelings out of your customers. While you may not realize it, people react more to the color of something than to the design.
Let's look into the examples. If you see something red, it reminds you of aggression, anger, passion, and love. On the other hand, when you see something white, it reminds you of peace and calmness. Similarly, black reminds people of darkness, emptiness, and mystery; whereas blue and green remind them of prosperity and socialization.
Do you know why Twitter has its logo in blue? It is for the same reason. Twitter is a socializing platform; thus, there's no better color to represent it than blue.
Keep it Simple
Ranking third is design. The design of your logo matters, too. As mentioned earlier, you must design your logo by keeping your target audience in mind. Make sure that your logo resonates with your audience. Not to mention, it must describe the niche of your business.
Furthermore, you should keep your logo simple. The logo of your website isn't an art piece. An abstract logo that is difficult to understand or make sense of isn't going to cut it. Thus, it needs to be simple. Anyone who looks at your logo should understand the niche of your website. When you keep things simple for your customers, they respond positively.
Don't Get into Clichés
Clichés are everywhere, even in logos. A lot of symbols and characters are commonly used in logos. You'll see them repeatedly in different logos when browsing the internet. To stand out in the crowd, it's something that you must avoid. You must not make the mistake of copying someone else's logo or stealing one of its symbols.
Nobody responds well to replicated or copied stuff. If you want to attract people, you should give them something unique. The logo of your website makes the first impression and they say that the first impression remains the last. Therefore, you must brainstorm effectively and come up with a unique idea for your logo. It doesn't need to be better than them all, it just needs to be different.
The Bottomline...
A lot of things that seem insignificant can make a significant difference at the end of the day. The logo of your website happens to be one of them. It requires a lot of attention but you must remember that it's a one-time thing. Of course, you're not going to change your logo every day or every few months; hence, you shouldn't hesitate in making an effort. Keep the tips and tricks mentioned above in mind whenever you're designing one for your brand and I'm sure you'll be thankful later.
