Every business website begins somewhere. After you design your website and create content, you should start to work on inviting people to visit your page. There are different ways to start attracting traffic to your new website. Digital marketing is critical if you want people to be interested in your products or be aware of your brand.
It usually takes about six months for a new website to generate a decent amount of traffic. If you’re new to the field, here are four easy ways to increase your digital presence:
Blogging is one of the most popular ways to drive traffic to your website. When you create a blog on your business website, you need to ensure that you're using the right keywords in your content. The right keywords are related to your website niche and common keywords people search for on the internet.
Aside from that, creating quality content is critical in blogging. When people see that you don't have quality content in your blog, you'll earn a negative reputation, which might affect your blog's rankings in search engines.
2. Use Google AdWords
After creating the content, you can use software or tools like Google AdWords to promote your site. Google AdWords is a popular internet advertising program, where advertisers bid on specific keyword phrases to display short ads, service offerings, product descriptions, or video clips to potential consumers. It can also place advertisements on search pages such as Google Search and content pages such as blogs, websites, and YouTube videos.
Once you have set up the Google AdWords account, you'll then be given the option to search for your chosen keywords. This will allow you to refine your search terms. When searching for keywords, you can use either the text entered into the search box or the full keyword phrase. You'll then be given a list of keywords that Google AdWords has shown to generate the most clicks. After you’ve found the ones you feel would best suit your content, you'll be given the option to bid on these terms.
To maximize your chances of generating traffic, you should aim for as many keywords as possible. You can then choose one of these keywords and submit this ad to the various Google AdWords bidding sites or Google AdWords advertising programs, or you may choose to put multiple keywords into your site.
If you're unfamiliar with how this software works, you can consult online marketing agencies like Pixelstorm. They'll provide you with intensive information and strategies to help you with advertising your website online.
3. Guest Blogging
Guest blogging is an internet marketing and content strategy where a writer writes an article for another person or company to publish on their site or blog to market their business or personal brand. Guest blogs are usually open to the public and expose brands to an appropriate audience. However, it must be done carefully to avoid receiving a penalty from search engines. If done correctly, guest blogging can result in brand exposure and help your company reach more people who may not be aware of your business.
The first thing you need to do is find a blog or company that you like. You could search for blogs and companies that cater specifically to your niche by type of product or service. Next, you need to create a blog post related to that company, products, and services. Once you've created the content, make sure that you use the appropriate keywords to promote the content on your site, and get as many organic clicks as possible.
The more traffic you get to your site and blog, the higher your ranking on Google. However, the process can take up to four to six months, depending on the overall number of organic searches done each day by Google.
4. Social Media
Marketing in social media is often referred to as social media optimization. This term refers to the use of social media sites and platforms to promote a business or product, and that includes a website. Social media has become more than just an arena for companies to market their products. Now, businesses have turned it into an effective marketing strategy that can help them achieve their goals faster.
While social media is not considered a replacement for traditional marketing strategies like advertising, it serves as an additional platform to expand your marketing campaign's reach. Through social media, you can reach out to the target market in an easier way, and at the same time, your message will be heard by a wider audience. You can create a positive image of your company through your social profiles and other platforms such as blogs and forums.
This type of marketing has many benefits. You get to keep in touch with your audience and build trust and confidence for your brand. It also creates a lot of publicity because more people will see your profile, and thus, your brand. Furthermore, it allows your customers to know about the new products and services you are offering, leading to increased sales.
It's not very difficult for any business owner to start his or her social network. All you need to do is set up an account on some of the more popular social networks, sign up for the appropriate accounts, and start sharing information or links to your website content or posts. As long as you maintain an active profile, you’ll reach your target audience.
Social media is also a great way to share other visual content like infographics, images, and videos. If you have videos posted on your website, you can share them automatically on your social media pages for people to see and post on their accounts. People will remember a good video more if they're happy with it, and if you can show people interesting content, your video will be highly watched.
Social networking sites allow you to create a personal profile where your customers can connect with you. They will be able to interact with you and your brand and share their views and opinions.
The first thing you do when you move your business online is to create a website. If you’re looking for effective ways of promoting your site, make sure that you take advantage of all these different methods. These strategies will assure potential customers and search engines that you have an active website. Remember, an informative and active website will surely attract more visitors to it. The more visitors you have to your site, the higher your chances of generating more revenue.