HubSpot is a platform that offers a full stack of tools to help businesses with inbound marketing activities. These include marketing automation and customer relationship management. In simple terms, it’s an inbound sales and marketing platform that helps businesses to attract visitors, convert them into leads, and ultimately turn them into customers. The company achieves this by offering companies a wide range of functionalities that help the sales and marketing departments to manage their activities from a single location.
Web design is one of these functions that HubSpot helps companies integrate in their marketing strategy. Essentially, HubSpot’s web design model helps companies overcome traditional website challenges, including updating their website regularly, demonstrating return on investment from their websites, improving their website, and reaping the benefits of their websites in lead generation.
Below are the various ways that HubSpot’s web design model solves these problems and benefits your business:
1. Making Lead Generation Tools Available
In business, creating an esthetically pleasing website is not the only thing you need to generate leads. Your website also needs strong calls-to-action and lead capture forms to generate and convert leads. With these tools, you’re able to encourage visitors to share their details or take a specific action.
HubSpot website design makes lead generation through your website a breeze by offering businesses the lead generation tools they need to design their calls-to-action, landing pages, and lead capture forms. HubSpot offers businesses pop-up forms that grab the attention of visitors, which makes their websites highly engaging throughout the sales funnel.
2. Optimizing Websites For Search Engine Ranking
HubSpot offers users a keyword tool that enables them to find new keywords. This enables them to research the keywords that their competitors use to find out the search volumes for those keywords and determine whether there are opportunities to use them to rank their content. Besides the keyword tool, Hubspot web design comes with an on-page SEO checklist that helps businesses to optimize their web content for search engines as they create it.
This checklist is designed to utilize a traffic light system to guide users to optimize their pages one step at a time. Upon completion, users can check to see whether each web page has been optimized fully.
3. Providing Mobile Responsive Templates
In today’s highly digital world, mobile device usage has increased significantly as people spend more time on their laptops, smartphones, or tablets. As such, companies need to ensure that their websites are mobile-friendly through the use of responsive designs. With such designs, websites adjust themselves on the mobile device that is being used to view them.
This gives visitors an optimal viewing experience whenever they visit your website. Mobile-friendly websites are also favored by Google. HubSpot web design makes it easy for businesses to optimize their websites for mobile devices by providing templates that are responsive by default. This means businesses don’t have to spend time coding their templates to make their websites mobile-friendly.
4. Offering Content Personalization Tools
Personalization is a powerful tool for attracting, capturing, and converting leads in business. HubSpot web design allows businesses to customize their web content for specific visitors, customers, or leads. Using personalization tokens, HubSpot web design allows businesses to give prospects a personal, highly interactive experience whenever they visit the website. The beauty of these tools is that they can be inserted into web pages, emails, and landing pages.
HubSpot web design also makes it possible for businesses to customize experiences for their visitors. For instance, businesses are able to show specific content to visitors at varying stages of the sales funnel. This means new visitors will view interactive content or blogs while visitors that are further down the sales cycle get to view demos or get consultations.
Further, HubSpot web design offers businesses smart forms to boost their lead generation efforts. These gather new information about current leads. For example, leads that previously provided their name, company name, and email address to download an e-guide may be asked to complete another form to provide additional information as opposed to repeating the same information. This way, businesses are able to gather more details and create bigger profiles about their leads.
5. Simplifying Reporting And ROI Tracking
With HubSpot web design, businesses have a breeze monitoring their performance online. HubSpot provides gives businesses detailed information on their website performance, including how their online content is performing, the number of page views, calls-to-action clicks, leads generated, and customers converted. This makes it much easier for companies to see how their marketing efforts are contributing to their return on investment.
Also, companies can use attribution reports generated by HubSpot to identify the content and communication channels that drive the highest lead generation activities for them. This information enables businesses to make data-driven decisions and focus their efforts on channels that are most effective.
A lot of times, most businesses see their websites as separate pieces of their marketing strategies. This is not necessarily so. HubSpot web design shows that the two are intertwined, placing your website at the heart of your marketing strategy. As such, the company offers a wide range of tools to enable businesses to attract visitors, turn them into leads, and ultimately convert them into customers. See for yourself how the five ways discussed above can benefit your business today.