This is the age of information and the time of significant technological advancements. It is, therefore, clear that technology and its use play a vital role in business performance and decision-making.
As a result, databases have become essential tools for business operations. When a business gathers information about its rivals, customers, and even its employees, it goes without saying that its database is an important factor.
So, how can your organization benefit from a database? Keep reading to learn more.
What is a database?
A database can be described as an organized collection of data that is stored and retrieved electronically from a computer or server. Databases are distinguished by the kinds of data they store and the schema used to handle that data.
The organization method can vary depending on its purpose, data type, and various other factors. However, in their essence, all databases consolidate data into a single digital location.
This makes it easy for employees to manage the databases they make, it also enables the creation of new databases, and it provides easy access to data whenever it is needed.
Choose the right database
Let’s take a look at two databases that some big-name companies are using these days - PostgreSQL and MySQL. When deciding between MySQL vs PostgreSQL, there are a few important factors you need to keep in mind in order to get the optimal experience that will improve your business’ performance.
PostgreSQL is an object-relational database management system that has a special focus on extensibility and standards compliance. It is transactional and ACID-compliant and it has also materialized and updatable triggers, as well as foreign keys. It also supports functions and stored procedures.
This database uses tables, constraints, triggers, roles, stored procedures, and views as its core components. A table is made of rows, and each row has the same set of columns.
PostgreSQL uses primary keys to uniquely identify each row in a table, and foreign keys to secure the referential integrity between two related tables. However, it's worth mentioning that it also supports many NoSQL features too.
On the other hand, MySQL is an open-source relational database management system (RDBMS). MySQL uses tables as a core component and has similar features as PostgreSQL. Newer versions of it even support various NoSQL functionalities.
Make sure to keep these differences in mind once you start making the final decision about your database with your members.
How can a database help you improve your business operations?
Let’s list some prominent benefits that a good database brings to the table. These will impact your business performance positively.
As companies grow, it becomes increasingly difficult to store and handle the growing amount of data. A decent database allows a business to manage all of the important data in one place. It saves a user a lot of time that would otherwise be spent looking for vital data related to business processes and customers.
HR data management improvement
Human resources tasks and management become easier with a good database. For instance, using a good SQL database allows your HR officers to enjoy readily made available information. In return, this will save them time and it will save your company money.
Your HR department will be able to streamline and optimize tasks in a manner that will boost your business operations considerably.
A good database can help improve business performance by simplifying inventory management and tracking. It is common knowledge that managing your inventory properly often comes as a difficult challenge especially when your company starts growing rapidly.
Having too much or little inventory is always a risk. But when you have a database, you can effectively keep track of the inventory making sure that it is always at the right level to minimize losses and boost sales.
Customer data management
Customers are the backbone of your business. For your business to grow, it needs to take good care of its customers. This means having good customer relationship management established.
A database stores information such as contact details, buying preferences, and more. With this data in check, businesses have a better chance to build good customer relationships.
Handling finances better
A database can be used to track huge amounts of financial records circulating in a business organization. Keeping an eye on such an amount of money requires a powerful tool and this is where databases come in handy.
The data about finances that is gathered can be analyzed to predict and prepare any future business activity.
How can a database help you make better business decisions?
If you want to gather data and store it in your database to make better business decisions, you first need to have the right plan.
The plan should lay down how you will find the data you need and how you need to interpret that data to make the right business decisions.
Take a look at the following steps to get started properly:
1. Consider your objectives and prioritize. What goals do you want to achieve? Start with the most important ones before making any decisions.
2. Find the right data to present. Now that you know your goals, it’s time to find and present relevant data. Do not spend hours analyzing data that has no impact on your final decision. Instead, find relevant data in sources such as website analytics, CRM software, business intelligence software, and feedback from your customers.
3. Draw conclusions from the gathered data. Take a look at the data you have collected and try to identify trends or patterns. Find the trends that signal that something needs to change in order to make your business processes better.
4. Plan out a strategy. Create a plan of action to put every decision you have come up with into practice. Make clearly defined goals, and decide what you need to do and when.
5. Monitor success. Look at the data you originally collected and based your initial decision on. Compare the historical data with the new data to measure whether you have been successful or not.
There is no doubt that companies that use data at the core of their decision-making always manage to reduce costs and increase profits.
Therefore, you should seriously consider what you have just read in this article and try to implement a good database at the office to make all business operations better. Take the data you gather to your advantage and you will make a positive impact on your bottom line.