When it comes to advertising and marketing, digital media has been immeasurably useful and effective in reaching customers. Whether it’s social media marketing or digital signages, digital media is a great way to reach customers, existing and potential, in a fun and engaging manner. Digital media also has the advantage of being easy to customise and update. Besides these benefits, there’s also the fact that businesses are pouring in a lot of money to upgrade these technologies to make fine-tuning customer personalisation even easier. This makes digital media an assured tool for all of the foreseeable future.
Here’s a closer look at the various kinds of popular digital media that will continue to be on the upswing for years to come.
Since the pandemic, demand for electronic signage has exploded exponentially. Digital LED video walls, touchscreen menus and ordering options, QR codes and digital map signage have all seen growing acceptance and usage.
Digital signage is great for offering information in an attractive manner. It can include digital images, videos, games, and text. The relative ease of editing and upgrading this kind of media in real time makes it an especially effective solution since signages can be updated to reflect real-life events.
This type of media is set to evolve even further to meet growing needs. Currently, interactive digital signage is being used largely for ordering meals, wayfinding maps, withdrawing cash, signing up for loyalty points, railway and airport schedules, and printing photos.
As this kind of digital media evolves, artificial intelligence (AI) will be used to customise displays to passing customers and their preferences. These customisations will be geared specifically to meet each customer’s needs. Additionally, digital signage will get even more interactive as technology advances.
One of the most important innovations for the marketing sector, social media revolutionised media and marketing by making it far easier for businesses to reach their customers. Social media offers invaluable information to businesses about what customers are looking for, and what they like and dislike.
Social media is also unique because it enables real-time information from all over the world. For customers, social media has been helpful in connecting with like-minded people and businesses. It also helps in airing their grievances in real-time and seeing a far faster resolution to a complaint. Social media empowers customers and allows their voices to be heard across the world.
Many brands leverage social media to create people-centric marketing campaigns that engage customers and help the brand evolve with their inputs. Whether it is Twitter, Facebook, Instagram, or Linkedin, social media sites are increasingly seeing finely-tuned marketing campaigns that can be customised easily for better results. Thanks to the chance they offer customers to get their opinion heard, this type of digital media will continue to flourish in one form or another.
Digital Video, Audio, and Books
The other revolutionary digital media revolution has been individual-driven videos, audio, and books. Platforms such as YouTube and TikTok have seen an explosion of videos from individuals, whether they are customer-reaction videos to new products and services or individual content creator videos.
These democratic platforms ensure that anyone with talent can start their own streams without having to wait for mainstream companies to notice them. Moreover, once they achieve enough of a following, mainstream contracts can pour in too.
Ebooks are another type of media flourishing thanks to portals such as Amazon. Digital audio is also gaining popularity via podcasts and streaming.
The popularity of these media streams make them an important avenue for advertising and marketing for businesses. Firms can get invaluable data from areas such as reaction videos, comments, tracking what is getting popular, and where, etc. This makes digital content channels a valuable part of a firm’s marketing strategy. The sector might see consolidations and mergers but these digital content platforms will continue to rise in popularity one way or another since they empower individual customers and offer them a chance to be heard on their own terms.
Digital media is here to stay. Whether it is social media marketing or digital signage and advertising, you can leverage the many types to reach all your potential and existing customers. Digital media also makes customer engagement easier and more versatile.