Stay ahead in the evolving SEO landscape of 2023 with ethical link-building strategies. Learn from Uppercutseo how to steer clear of outdated tactics and boost your online visibility.

7 No's of link-building strategies you should avoid

As 2023 unfolds, the digital world continues to evolve, especially in the realm of search engine optimization. Link-building remains a pivotal part of SEO, a cornerstone that could catapult a brand's online visibility, or, if executed poorly, plummet it into the dark abyss of Google’s later pages.

While many tried-and-true strategies persist, some archaic practices from yesteryears have become detrimental. Such dated tactics not only fail to provide significant SEO value but can also lead to penalties and reputational damage.

It's essential to discern which methods are still effective from those that are counterproductive. Companies like Uppercutseo lead the charge, championing effective and ethical link-building strategies in this rapidly changing landscape.

The Importance of Ethical Link-building

In the online world, building good links is like making good friends. When your website is linked to by another website, search engines see it as a thumbs-up. But just like in real life, it's important to pick the right friends, or in this case, the right links. This ensures that our online space remains trustworthy and valuable. Some companies, like Uppercutseo, show everyone how it's done right.

Now, let's talk about some link-building actions you should steer clear from in 2023.

1. Purchasing Links:

Imagine if someone paid people to be their friend. Would those friendships be genuine? In the same way, buying links isn't a good idea. Search engines, like Google, are smart. They know when links are bought, and they don't like it. Websites can get in trouble for this, making them appear less in search results.

2. Article Directories:

Long ago, websites existed where people could dump articles just to get links. But in 2023, these places, known as article directories, aren't useful. It's like using a really old phonebook when everyone has smartphones. Search engines don't give much attention to these links anymore.

3. Unrelated Niches:

Let's say you love basketball, but someone keeps talking to you about deep-sea fishing. It doesn't match, right? Similarly, getting links from websites that have nothing to do with your topic can be confusing. Search engines want links to be relevant. So, a website about cooking shouldn't be heavily linked to a car repair site.

4. Spammy Blog Comments:

We've all seen comments on blogs or articles that don't make sense. Some people leave these just to get their link on that page. But this isn't a good move. If you're commenting on a blog, your words should be helpful and related to the topic. Otherwise, it looks suspicious and doesn't help your website.

5. Private Blog Networks (PBNs):

Imagine if a group of people always said the same thing about someone, just to make that person popular. That's what PBNs do for websites. They're a group of websites created only to link to one main site. But, search engines have gotten smart. They know about this trick and don't like it.

6. Link Exchanges:

If two websites only link to each other just for the sake of having a link, it's not genuine. It's like trading stickers just for the sake of trading, without caring about what sticker you get. In the online world, this action doesn't help websites much anymore.

Link exchanges

7. Low-Quality Guest Posting:

Sometimes, people write articles for other websites to get their link on that site. This can be good if the article is helpful and of high quality. But if someone writes a quick, not-so-great article just to get their link out there, it's not helpful. Quality is always more important than quantity.

The Symbiotic Relationship Between Content and Link-Building in 2023

For any brand or website aiming for visibility and trust, producing content that resonates with the audience is paramount. However, even the most stellar content can fall short without a robust link-building strategy backing it. It's akin to having a great product that people need to learn about due to lack of promotion.

According to, a leading link building agency, “attempting to build links without having valuable content to link to can be a futile exercise. Links should lead potential users to a destination that offers them value, insights, or solutions.”

As we navigate 2023, the fusion of content and link-building is more than a strategy; it's a necessity. It underscores the principle that while links can drive traffic and the content should be engaging, and informing. In this symbiotic relationship, neither can thrive without the other, underscoring the need for a balanced and integrated approach in digital marketing endeavours.


What should you avoid in link building?

Avoid buying links, using low-quality directories, spam comments, private blog networks, and irrelevant link exchanges

What are the mistakes in link building?

Mistakes include focusing on link quantity over quality, not diversifying link sources, and neglecting internal linking

Which of these are link-building tactics that you should avoid?

Avoid private blog networks, spam comments, buying links, and non-valuable link exchanges.


Building good links is crucial for any website. But it's essential to do it the right way. Avoiding these seven no's will ensure that your website stays friendly with search engines and provides valuable information to its visitors. Always prioritize quality and relevance when considering link-building strategies.