Unlock the secrets of Private Blog Networks (PBNs) and supercharge your website's search engine ranking! Discover what PBNs are, how they work, and the pros and cons associated with them.

How to Build a PBN

For over many years, the Search Engine Optimization (SEO) has been making use of PBN for their backlinks to some other websites.

If you are still looking for ways to build PBN then this is the perfect article to get you started.

What are we waiting for? Let us delve into it right away.

What is a PBN?

A PBN is a Private Blog Network that serves as a backlink to the other existing major websites. This is to improve the search engine for the websites.

The working of the PBN is to improve the ranking of the website. So, typically it is the SEOs that create the PBN through building brand new websites and even by purchasing the one that are existing and authoritative.

And thus, by linking the domain to the website which they want to particularly boost in ranking.

How does Private Blog Network work?

First of all, if you want to know how a Private Blog Network works then you need to be first aware with what backlinks are. A backlink is simply a link from one site to your own link.

Having said that, you need to contain authoritative contents in your link. This is when backlink will work to link your site to the other link. The other link will have your contents by quoting your personal link’s content.

When this happens, the other link will signal to search engines that your site has sincere and authoritative contents on the particular topics.

This will enhance the ranking of your site. Therefore, as you can see, the more the links the more the prominence of your site in the search engine.

How to build a PBN?

You can build a PBN using expired domains or you can create your own PBN. In this section of the article, we will be looking in ways to create a PBN whichever method you decide to choose.

The beginning of building a PBN can begin with purchasing a domain or selecting a domain. There are three ways to look into what we have just discussed.

Firstly, it can be the one where you choose a dropped domain from expired domain. And a trusted registrar can be used in case of registering an expired domain to build a PBN.

Secondly, it can be a new domain. In this case, you will have to register a number for a new domain. This is pretty time consuming so most of the time people go for the first option which is purchasing an expired one.

The most opted way to build a PBN as you can see is using an already expired domain because these once exiting domains come with their own history and established link rankings in search engines.

Pros and Cons of a PBN (Private Blog Network)

Now we have a quite an idea about what(s) and how(s) about a PBN, in this part of the article, we will be looking into the pros and cons of a PBN.

First the Pros:

  1. With a PBN, sites are quick to get authorized.
  2. You get complete control over a PBN.
  3. To build a PBN, you don’t need a third-party reliance.
  4. The rankings of monetary sites are increased.


  1. Penalties are levied if not careful while building a PBN.
  2. Domain selections are not as easy, you need to be careful.
  3. It isn’t easy for google to find out the realness of a PBN.

How to build a strong PBN?

Having a weak domain only means you are wasting your time and will result to negative results for your money sites too. Therefore, in order to build a strong PBN, you need to be looking into some major factors. Such as, the domain is spam free and the link juices.

What does link juice mean?

It is the channel of links a site has. The more the links, the more the nature of prominent existence of your site in search engine.

While looking for link juice, make sure to look into the relevance of it. by saying this, relevance in the name of the domain. The name of the domain must be relevant to other already existing domains on the search list. This will enhance the popularity of your site.

Working of PBN

By now, we are aware of PBN more clearly. Now is the time to know the working of a PBN. The most simplest way to explain the working of a PBN, we can say that a PBN is a collection of expired domains which are used to link contents and sources from other websites to your own in order to bring more visitations to your own personal money site.

So, to build a strong PBN, you need to have knowledge on SEOs, skills and dedication. But for any successful entrepreneur, with patience and dedication, a strong foundation is built. So the same goes with building a strong PBN for your personal money site.

As being mentioned a couple of times in this article, a strong and more backlinks will enhance the ranking and prominence of your site in the search engine.

Monitoring the working of a PBN

To monitor the working of a Personal Blog Network is vital because it will ensure if you are getting a good return investment.

It gets tricky to do the monitoring of a PBN’s working but the results are definitely rewarding.

So, how to monitor its working? Make sure to look into the quality of the link, the authorization of the domain and even the traffic on your site visitations.

Low authorization only means that Google can easily penalized the domain used.

The quality of the link can be checked by knowing if there are an spams around the surrounding of the links. Spammed links can destroy your site and the entire network.

The traffic in your site visitations should also be monitored because if there are not much visits to your site then it only means that your personal money site ranking is not rising.

You need to make sure to look into some of these factors to know more about the working of a PBN.

The Bottom Line

A strong domain is the heart of a PBN, so don't skimp on domains, choose old domains at auctions that don't have age reset as opposed to expired domains. Also, they have much more dofollow backlinks than expired ones.