Mobile games have taken over the market from video games with the former having over half the total market share as of 2023. Online mobile games have achieved unprecedented fame with several earning billions of dollars in revenue alone.
This mode of gaming also has ample opportunity for revenue generations post-download via in-app purchases and ads. However, the oversaturation of the market requires new games to utilize strong marketing skills to come out on top. Read along!
Best Mobile Game Marketing Strategies
1. Understanding Player Demographics
To better employ marketing strategies, you need to first understand who you are marketing to. You need to ask: what kind of players are your target audience? What is their location, age group, and disposable income? Researching your market competitors is also important to find out which areas of marketing you need to improve.
2. App Store Optimization (ASO)
ASO is a cost-effective way to outperform your competitors in increased app store ranking and by minimizing user acquisition costs. It helps you organically increase your app downloads to achieve a virality quotient greater than one, which automatically leads to game’s self-propagation.
Some ASO actions to increase the popularity of your mobile game include keywords, icon selection, content localization, category placement, and visuals and media.
3. Soft Launch and Game Testing
A closed testing phase with journalists, gamers, bloggers, etcetera is essential to get valuable feedback and suggestions to improve your game. Alpha and beta testing are two primary testing phases usually used for mobile games.
Soft launching your mobile game to a limited audience is another to assess user metrics, engagement, and convenience of in-app purchases.
4. Promotional Videos
Promotional videos are a great way of teasing your target audience by giving glimpses of the gameplay, particularly for casual games such as Candy Crush, Roblox, etc. Even websites like Basant-club.club who provide over 10000 online games can benefit from such a marketing tactic. Moreover, some companies also prefer to create videos that are emotionally alluring to drive higher traffic. Usually there are three kinds: video, playable, and rewarded video ads.
5. Social Media Marketing
Utilize the power of social media marketing to seamlessly market your game into your target users’ socials to get a better reach. It is a more relaxed way to let them know about your updates and promotions.
6. Cross Promotion
Use cross-promotional methods, such as email marketing, social media sharing, in-game ads, etc., to reach a higher gamer demography.
7. Influencer Marketing
In the age of ‘virality’ and social media trends, it is important that you get some influencers on board to play your games and live-stream or advertise on their accounts. You might have to pay some royalties in this case, but it's worth it!
Final Thoughts
Marketing is foundational ground for any product, and for online mobile games, it is no different. Among several marketing strategies, we have carefully selected the top seven that you can follow and make your game a whooping success.
