I remember when I first started out with Facebook page management for small businesses but with no idea how to get more likes on Facebook. I thought it would be enough to post flashy images and wait for likes. I was wrong! With time, I learned the hard way: genuine engagement and building a strong Facebook presence require strategic planning, consistent posting, and a burning desire to connect with people. Below, I'm sharing some personal experiences, plus a few trial-and-error mishaps of my own, in the hope they'll guide you toward real meaningful growth on Facebook.
High-Quality Content: It's Not Just About "Looking Good
Now, what I would also observe is how, every now and then, whenever my friends scrolled along through their phones, they would stop on posts popping visually, either a great photo, a snappy video, or an infographic done to catch your eye. Once, I put up low-resolution pictures only because that was all I had. And sure enough, just barely did it get a second glance, but it bombed the post.
While text-only posts can sometimes be powerful if the message is super compelling, it’s typically better to include images or videos to capture attention. Use bright colors, concise text overlays (if needed), and always ensure you’re sharing something that resonates with your audience’s interests.
Consistent Scheduling to See How to Get More Likes on Facebook
I had definitely been guilty of just going on a posting spree then disappeared for weeks. It's like inviting guests to your house party and then forgetting you have a party. Your followers need to know when to expect new content from you, or they are going to drift away.
I recall one of my clients, a local bakery, once testing posting times. We came to a sweet spot for them right after dinner, about 8 PM, when they were thinking about dessert or maybe a late-night snack. Once they kept that timing constant, the level of engagement went up.
Try to post at least 3-5 times a week, and do a quick check with Facebook Insights to figure out when your audience is online. People have different habits; find the pattern that works best for your specific followers.
Positive Branding: Who Wants to Follow a Grouch?
I've seen some pages where the admin is arguing with commenters or continuously posts in a super formal almost cold manner. It's not that you can never address serious topics, but if your overall vibe is negative or unapproachable, people won't want to engage with it.
It wasn't until I started injecting humor into my posts-like sharing some quick behind-the-scenes fail on a product shoot, such as accidentally dropping the whole tray of muffins to the floor-that my audience became more connected with me. They started commenting on their own stories of kitchen catastrophes, and suddenly it was just one big laugh.
Let a little personality shine through and see how to get more likes on Facebook because people want to connect with real people. If your brand voice is warm, uplifting, and maybe even a little bit funny where appropriate, they'll be back for more.
Audience Engagement: Make Them Part of Your Story
Facebook's algorithm pays attention when people like, comment, or share your posts. The more engagement, the more Facebook pushes your content to the top of the feed. The key is to inspire real conversations.
A small trick that worked for me that, I learnt from TopTierSMM, was asking open-ended questions related to a post. For example, if you’re showcasing a new product, ask your audience how they might use it or what features they’d love to see improved. These questions made people feel valued—like their opinions mattered—and they were more likely to comment. So, I could increase the likes thanks to TopTierSMM.
When I used to co-manage a travel page, we'd post scenic pictures from different destinations. But then came the magic question: "If you could pack your bags right now and visit any place on this list, which would it be and why?" And just like that, comments, stories of travels, and even personal photos started flowing in from our followers. If that is not community-building, I don't know what is!
Storytelling: Tug at Heartstrings, Make Them Remember You
People respond to stories because stories are relatable, emotional, and memorable. No matter what kind of brand or page you manage, there's always a story to be told.
I once worked with an eco-friendly clothing startup. They had a great origin story-two best friends who traveled through remote villages, learned about sustainable fabrics, and decided to launch a brand with the focus of fair-trade practices. The moment they started uploading pictures of village visits,; along with stories that tugged at the heart, their engagement just skyrocketed. People weren't just buying clothes; they were also investing in the story of the founders.
Don’t be afraid to share your failures and lessons learned. Audiences appreciate when you’re real about the highs and lows. It’s that authenticity that breeds loyalty.
Utilizing Facebook Insights: Look at the Numbers, But Don’t Get Obsessed
I used to post randomly and hope for the best in the early days. No metrics, no analysis. Then I realized I was shooting in the dark. Facebook Insights is a treasure trove: it shows you post reach, engagement rates, and even what times your followers are most active.
I once found out that video posts on a certain page always outperformed image-only posts by 60%. That one insight changed our entire content strategy and brought about an increase in both engagement and new page likes.
Look at your top-performing posts every month. See what made them special, whether time of posting, type of content, style, or tone, then replicate that success.
Frequently Asked Questions
How often should I post on Facebook?
Aim for 3-5 times a week to stay visible without overwhelming your followers.
What works for engagement?
Visuals, including, but not limited to images and videos. Interactive content, like polls or open-ended questions moves comments and shares.
Do Facebook Ads promise more engagement?
Well, ads help with reach, but engagement is dependent upon your content and its relevance. If your posts are boring, nobody will engage no matter what.
