We all want our website to rank towards the top on Google. For that, a lot of things need to be done regularly. So, here are some top suggestions from Search Engine Optimization experts. If you follow these right, you can be assured of seeing your website rise the rank on to the top of the search engine.
1. Publish Relevant Content
Akshita who offers online do my accounting homework service says that the number one driver of the search engine is quality content. Mind you, there is no substitute for good content. The quality content must be created specifically for your intended user. It will not only help you increase the traffic on your website but will also improve relevance and site authority.
Two key aspects fall under relevant content. These include:
Keywords
Firstly, you need to identify and then target a certain phrase of keyword for every page on your website. You need to think from the reader’s perspective and then plan your phrases.
- Multiple Keyword Phrases
Though not impossible, it is very difficult for a webpage to achieve good rankings on a search engine that too for multiple phrases of the keyword, unless all of these phrases are more or less similar. If things work out, one single page might be able to rank for both of your keywords. However, if you wish to rank for a couple of keyword phrases on your website, you will have to make a separate webpage for all the phrases that you are targeting.
- Keyword Placement
After you have picked the keyword phrase, you need to consider a few questions. These are:
- Can I use all or part of the keyword phrases in the URL of the page?
- Can I use all or part of the keyword phrase in the title of the page?
- Can I use all or part of the keyword phrase in the sub-headings and the headings of the page?
If the answer to all of these questions is yes, you can improve the ranking of your search engine. However, do not forget that you have to be user-friendly and natural.
Content
Beyond the headings, page URL and the title, one thing that is extremely important for a good search engine ranking is the content. So, the strategy here is you need to use the keyword phrase several times all through the page. You can even add keyword once or twice in both the closing as well as the opening paras, and then two to four more times through the remaining content.
Further, do not forget to use the heading tags, bold, italics as well as the other emphasis tags to highlight the keyword phrases. But please don’t overdo it. Make sure that the writing style and the language are natural. Do not sacrifice good writing for your SEO. Always know that the best pages are written for the user and not for the search engine. Try to use free royalty images and high-quality visuals to grab the readers' attention and develop visual communication.
2. Update Your Content Regularly
Aman who is a web writer and offers assignment help Australia online says that search engines feel pretty strongly about the content. Hence, it is quintessential for you to update your content regularly. When a user regularly updates the content on the website, it is viewed as the best plausible indicator of the relevancy of the site. So, always ensure that you keep it fresh. You must always audit the content on a fixed schedule and make amendments whenever needed.
3. Metadata
Abhijeet who worked as digital marketer and now works with a platform where you can buy custom college essays online says that when you are designing your website, you must have noticed that every page has a space between the <head> tags. This space is given for the insertion of the metadata or for adding information related to the content on the page. You must review and update the Metadata on the website as your website changes with time.
Title Metadata
Abhinav who runs a blog and confirms that I pay someone to write my research paper says that the title metadata is needed to ensure that the title of the page is displayed right at the top of the browser window or as a heading in the search engine results. Title metadata without a doubt is the more crucial metadata on the page. People who have a CMS website get an automated system that creates the meta title for the webpage that is based on the title of the page. This adds to the importance of using well-thought-out page titles backed with right keyword phrases.
Description Metadata
Pankaj Raghav who is a blogger and did an excellent SEMRush Review online says that your description metadata will have the textual description which a browser will use in the page search return. It is the window display of your website. Hence, the description metadata must be an appealing and concise description of the information that is contained within. The idea behind it should be to encourage people to visit the website. Any good meta description will have two full sentences. Though the search engine might not always use the meta description, it is important to give them this option.
Keyword Metadata
The keyword metadata is used rarely. Most of the times it is used to tabulate the rankings of the search engine. However, from the steps followed above, you might already know your keyword phrases so it doesn’t hurt you if you add these to your keyword metadata. You might want to include in a variety of phrases. Generally speaking, you can add about 3-7 phrases with each of the phrase having about 1-4 words.
4. Have a link-worthy site
Tiana who took a financial modeling course online says that your focus at all times must be on creating relevant links within the text. Rather than using the ‘click here’ links, you can write out the name of the destination. Honestly, there is no search engine value for the ‘click here’ link. So, you must try and use descriptive links by linking the keywords. You should also apply these principles in one-way link building whenever you're looking for a website to add a link for you. This will help improve your SEO and adds value to the readers.
5. Use alt tags
Lastly, you must describe the video or the visual media using the alt tags. Known as the alternative text descriptions, these help the search engines to locate your page. It can be quite helpful for the users who use text-only browsers or screen readers.
So, these according to us are our 5 top methods to improve the ranking of your website. To know more, you can write to us in the comment section below.
