A good user experience is the foundation of your digital marketing strategy. In addition to improving your conversion rates and customer retention, a website with an excellent user experience is critical in attracting and keeping customers.
User experience includes all aspects of the website, such as navigation, content, and call-to-action buttons. If you want to create a great website, all of these aspects must be clear and easy to use by your target audience.
Do you want to find ways on improving UX or user experience of your website? Here are some tips you can follow:
1. Ensure Your Navigation Is Clear
Navigation is an essential aspect of user experience because people will use it to explore your site and look for items or content they need.
Choose a simple tree-view structure and avoid using a cluttered layout to make your website easy to read. Having the most important links at the top and bottom of the navigation will ensure that users better understand the site's content and easily find what they're looking for.
You should also divide categories. If you need multiple sections, you should have categories and subcategories on your menu pane.
Lastly, keep your navigation design and layout consistent for every page. This helps your visitors find content quickly and keeps them from feeling confused every time they want to change pages.
2. Prioritize Website Speed
Slow websites can damage your conversion rates. The faster your site loads, the higher your chances are of retaining visitors. If your site takes longer than three seconds to load, visitors are more likely to click away from your site and visit a different one. Additionally, search engines give greater priority to sites with high-page speed and fewer errors.
There are many ways to increase website speed, and some of them are very simple.
The first thing to do is to clean up your website. Make sure to remove unnecessary elements from your site and simplify your website's design. It's beneficial to maximize the use of white space and reduce the number of high-resolution images and videos that cause your site to slow down. Furthermore, check if you have unnecessary plug-ins you need to get rid of, as these can add to the loading time of your pages.
Increasing the speed of your website can have a significant impact on your business. It will improve your customers' experience, allowing you to respond more quickly to their needs. A fast website will even keep your visitors interested, as well as make your website more profitable.
3. Use Coherent Layout, Colors, And Design
One of the common mistakes to avoid when building a website is not being critical of the pages' color, fonts, and overall design. Your website's color and layout should reflect the company's values and industry. The colors should also be appealing and easy on the eyes.
Choosing a color palette for your website can be challenging. However, following the basic principles will ensure your site has a cohesive design. For example, you can use two or three complementary colors to convey a warm, inviting look. It's also beneficial to always stick to a simple color scheme. The colors on your site should complement each other and enhance your brand image.
There are many different layouts and designs you can take inspiration from when it comes to your website’s look. It's essential to check the primary purpose of your site. For example, if your site provides content, you should ensure that content is placed at the center and that navigation buttons are visible on the side. On the other hand, if you have an e-commerce site and want to display your products, you should use an organized layout where products are arranged by category, so people can see them easily.
In short, visitors will want to continue exploring your site if the right layout, colors, and design are used.
4. Properly Arrange Your Content
It's crucial to know how to arrange content on your website. It's also important to group your articles, videos, and other content logically and practically, which will make navigation a breeze for your customers.
How should you arrange your content? You should first gather all your article titles and check how you can group them into the same categories. Moreover, you should check which articles should have links to related articles within your site, so your target audience will click on them to learn more about specific topics.
Once you have clear groupings or structure for your content, you need to look into more detail and decide where to display your content. Always start with content that is most important or relevant to your target audience.
User experience is important to your brand's reputation. Whether you sell products online or make money through your website, your users should be able to find what they need quickly. Therefore, ensure that you provide users with clear and easy-to-use navigation and faster loading speeds and consider the website design, color, and arrangement that best represent your brand.