According to Statista, 4.3 billion users will use emails worldwide in 2022. This number will grow by 0.3 billion in the next three years to hit the 4.6-billion-mark by 2025.
On the one hand, companies' reliance on marketing through emails is on the rise. On the other hand, customer relationship management (CRM) is also spotlighted. Experts believe CRM email marketing simplifies handling customer data with the help of valuable tools.
If you own a small business and are new to this concept, you would want to know about it. The guide below will explain what CRM email marketing is all about. It will also highlight how you can use it to formulate an impeccable online strategy.
What is CRM Email Marketing?
CRM email marketing comprises two parts: CRM and email marketing. To understand this concept, you need to get an insight into both parts. CRM stands for customer relationship management. It includes multiple technologies and practices that help a company know customers and their behavior.
Knowing customers' behavior and buying patterns helps a company promote positive interactions with them. In the long run, it assists a company in fostering a strong business relationship with customers.
Unlike the traditional form of email marketing, CRM email marketing targets specific business prospects. Generally, it emphasizes specific individuals by paying individual attention to their needs.
A company can benefit from merging CRM tools with email marketing. Spotting new leads can improve its relationship with the current business prospects. CRM tools enable a company to aggregate, organize, and analyze customer data. This simplifies a company's interaction with prospective and existing customers.
Besides contact and sales management, a CRM also helps with workflow automation and reporting analytics. CRM enhances IT companies ' rates by performing these functions, coupled with others.
How CRM Email Marketing Enables the Formulation of an Impeccable Online Strategy?
Regardless of its niche, a company interacts with its customers from time to time. It needs to maintain meaningful communication with them. This is where CRM software makes a huge difference. It records the contact details of customers and their past interactions in a centralized or accessible location.
CRM lends a helping hand to brands to build customer engagement. It focuses on a specific individual, simplifying personalization for individuals. This results in engaged customers and better profits.
At present, most email platforms have a CRM on their own to formulate an online strategy. You can gather data about customers to personalize an email marketing campaign with CRM. Additionally, you can also benefit from its defined set of actions that include the following:
Synchronization of the information of customers and business leads with other systems
Presentation of automatic internal alerts for follow-up emails and scheduled calls
Presentation of the position of a customer in the sales funnel
Data sharing of a customer's purchase history and interactions with a company
Data-related assistance to companies for the creation of a personalized email marketing campaign
On the surface, email marketing seems to be a simple process. Non-professionals think that it is all about sending marketing emails to a group of subscribers. But practically, it has a lot of grinding due to repetitive tasks.
With the help of a wide range of CRM tools, you can effectively handle such tasks to let company representatives focus on strategy formulation.
A customer or a business lead looks for relevant information about their preferred products. As an email marketer, you can discover the data related to it with the help of CRM. It collects data from unfulfilled carts to let you know about the type of products a customer is looking for. Also, it gathers information from the existing gaps in the sales funnel.
CRM Features for Formulating a Business Strategy
A CRM-based email marketing platform brings many benefits to businesses to formulate the best marketing strategy.
1. Analytics and Testing
With analytics, you can gauge the success of your email campaign. Using its data, you can find out the number of people who clicked your link in your personalized emails. By knowing it, you can tweak your strategy if necessary.
2. Lead Nurturing
For nurturing leads, you can utilize the feature of automation available in CRM software programs. The CRM tools will help you nurture your leads and accomplish this task within your budget. Also, you can save your precious time and utilize it for planning the other aspects of your strategy.
CRMs are capable of integrating with a wide range of popular services. These include Zoho, Salesforce, Outlook, and more. Thus, CRM gives you a choice to pick and choose your integration options.
If you are on the go and need some free time, automation tools can help you. The automation feature of CRM software can effectively handle repetitive tasks and complete them quickly. Thus, you get ample time to pay attention to the other aspects of your email marketing strategy.
5. Mass Emailing
Mass emailing is one of the essential requirements to successfully implement an email marketing strategy. Bulk emailing is one of the techniques used for mass emailing. However, doing it manually can be tedious. CRM software comes with the option of mass emailing to help you with it. With this feature, you can send your prospective clients several emails and accomplish your task in a quick time.
6. Tracking of Engagement with Recipients
CRM lets you monitor the number of business prospects who open your emails and those who click on its links. If necessary, you can better plan the new changes you need to make by tracking engagement with your recipients.
7. Automatic Responses to Email
Automatic email responses become a necessity when a customer abruptly abandons their cart. Or, sometimes, you may also feel the need to send timely reminders to your customers. CRMs have a built-in feature to send automatic responses to such customers.
The combination of email marketing and CRM tools creates a win-win situation for both businesses and their clients. With the above-mentioned features and aspects, it helps formulate actionable strategies for email marketing. More importantly, it also facilitates the implementation of such strategies to help businesses achieve their targeted goals.
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