The digital marketing industry is one that is rapidly changing. Strategies that were once effective may not be as effective in the coming months. The fact that Google isn’t exactly transparent with the changes that they are implementing can quickly make SEO a guessing game to laymen.
But not all things need to be explicitly expressed. Some things can be extrapolated with the information that’s available to us. Keeping up with trends requires acquiring relevant and accurate knowledge. This is important because knowledge is not only power, it is also profit. With this in mind, what are the SEO trends that you need to keep your eyes on this year?
Artificial Intelligence
This is one of the most important technologies because of how it’s bound to change the way that we live. Artificial intelligence is going to enable Google to deliver better search results to users as it can decipher what content is valuable to each user.
Voice Search Optimization
With the popularity of smart assistants, you’re going to have to adjust your content to rank for searches that are made in a more conversational tone. This means that while keywords won’t exactly become obsolete, conversational style searches will mandate that your content sound more natural for it to rank higher.
High Quality Content Is Going To Be More Crucial
Because artificial intelligence is going to be much more precise at evaluating a website, and whether or not the information contained within the website is what users are looking for, the need for high-quality SEO content will never be more crucial. And while it’s true that this is a heavy task to take on, you also have the option to hire professionals who have the skills and experience necessary for auditing your website for search optimization. High-quality content typically holds a wealth of information that also cites authority sites as they are crucial if you want a good website.
Mobile-Friendly UX
Mobile indexing has been around for quite some time, and it’s still going to be the norm in 2020. Smartphones are now more of a necessity than a luxury, and this means that more of your visitors will be visiting your website on a mobile device.
If you still haven’t made your website mobile-friendly, you need to do so as soon as you can because not only is this inconvenient for your visitors, it’s also a good way to get penalized by Google.
The digital marketing landscape is a rapidly changing industry. Some trends come and go just as the seasons do. While others, like email marketing, function more like a staple. And while many of you may consider this as an inconvenience, you can choose to look at this differently. This dynamic nature ensures that everyone in the industry has to be at the top of their game. It’s important to not only stay on top of trends, but to also effectively apply them to your campaign. Anyone can simply do a Google search on what these trends are, but very few people will have the knowledge and skills that will enable them to tailor this knowledge to benefit their campaign.
