Marketing tools and strategies change as technology advances, and this is something that companies need to be aware of. They will need to adopt new software and build better facilities in order to become competitive within their markets.
Along with upgrading the necessary means of reaching out to potential customers, businesses are also looking towards new approaches in marketing that provide the best results.
Video marketing has grown to occupy considerable space in the modern business landscape. That is because companies have begun to realize the inherent value of visual content in terms of lead generation and brand building.
According to data from Wordstream, at least 500 million hours of video content are consumed through YouTube every day. Add in views from other channels such as LinkedIn and Facebook, and you have a very good idea why video should be a top priority in your organization, especially when you have a well-designed website for attracting customers or followers.
With these numbers in mind, companies including tech startups won't risk ignoring the benefits that video marketing has to offer. They just have to know how to properly execute it. Let's learn a few crucial tips for implementing an effective video marketing campaign using WordPress.
Make it searchable
Aside from adding the accessibility to your videos on your WordPress site, they should be indexed by the search engines, meaning they can be brought up in Google’s results pages. Of course, videos that have been optimized for search engines are most likely to get higher clickthrough rates, so be sure to add keyword-rich descriptions and use appropriate tags for each upload.
Here’s another nifty trick to increase the searchability of your videos: Using a schema markup helps rank your videos by providing Google with information about its contents. Once you have included a schema markup, there is a better chance that the video will find itself under Google’s “Videos” tab.
Adding a schema markup to your videos is simple enough if you have a premium Yoast account. Using its Schema.org service, you can help create structured data that’s easily picked up by search engines so you’ll have a presence across various listings.
Get customizable embeds
It’s a no-brainer that WordPress allows you to embed videos easily. Then again, they often come off looking bland. This is not what you want for your video marketing campaign, so you might as well look for a better way to display video content on your WordPress website.
Sure enough, there are a lot of awesome plugins you can try out if you’re planning to make your embeds more dynamic. There’s always jQuery to help you out, but you might want to look along the lines of Elite Video Player and Spider Video Player for powerful embedded tools that let you try out multiple designs and formats. Other features that might be included for that extra oomph are custom playlists.
Encode for mobile devices
In this day and age where mobile interactions are becoming more frequent, you will need to make sure that your videos are easily watched on various mobile devices. However, this might seem a bit tricky to some since it involves knowing which settings to use that will retain the quality of your videos.
Usually, the file format you should be using is MP4 — the codec should be set to H264 and the bitrate from 5,000 to 10,000 kbps. This ensures that your videos won’t come out grainy. You may also need to set the right parameters for your videos and generate shortcodes which allow your videos to automatically adjust depending on the type of device used to access them.
Make them self-hosted
The beauty of self-hosted videos lies in the fact that it helps you design how they are displayed. That said, this allows you to have full control over the appearance of your videos, allowing you to customize them to your heart’s content. Plus, it doesn’t show any ads from a third-party source and lets visitors link to other pages on your WordPress website. But the best part about self-hosted videos is that they cannot be copied or downloaded.
Although they eat up a lot of server space, self-hosted videos are a highly effective way to integrate your brand identity to your video marketing campaign. You just have to make sure you get high-quality equipment and do a webcam test to see if you can produce high-definition shots for content like product reviews, vlogs, and tutorials. You may also need the right HTML5 media player plugins for your self-hosted videos to really kick things off!
When it comes to a video marketing campaign, your WordPress site has to be the best venue for displaying your brand. Embedding your videos may seem to be the easiest thing to do, but knowing advanced coding skills should help you push your video marketing campaign to the next level.