Over the past decade, e-commerce has become one of the most competitive industries. Advertising costs are constantly rising, forcing marketers to develop new approaches to attract customer attention. In this situation, the development specialists at dinarys.com offer solutions during the development stage. These include features and benefits that will make your online store more convenient for customers and increase loyalty.
Add Maximum Information to Your Personal Account
The days of personal accounts with minimal functionality should be a thing of the past if your online store aspires to become a successful, large-scale project. This section should include all the information that will be useful to the customer:
- Full order history. The customer should be able to quickly recall exactly what they ordered on this platform;
- Order status. Inform the customer in real time about the status of their purchase: "collected," "delivered to the courier," "waiting at the pickup point";
- Repeat order. This feature is especially relevant for stores selling cosmetics, household chemicals, and pet supplies. Customers can repurchase dog food in just a few clicks without wasting time checking out the catalog.
Such a useful, multifunctional dashboard will increase the chances that customers will choose your store over competitors.
Smart Wishlist
Many world-class marketplaces already use this feature, and it has proven its effectiveness in practice. To prevent the "Wishlist" section from becoming a dumping ground for products customers have just forgotten about, make it a sales tool.
If the price of a product in their Wishlist drops, or there's a promotion or sale, inform the customer about it via message or email. The likelihood of them making a purchase will significantly increase.
Deeper Personalization
First and foremost, introduce the ability to address customers by name. This significantly increases loyalty and creates a sense of deep care and attention. Secondly, make recommendations based on purchases. This feature isn't new, but it works. If someone buys a pair of shoes online, consider offering shoe care products with the purchase. If a customer buys a coffee machine, they'll definitely need coffee beans or filters.
It's much more convenient to order everything from one platform and receive it in one package than to waste time and money on shipping from multiple stores.
Contact Customer Support Directly from Your Account
If a customer needs to contact customer support, it's best to be able to do so directly from their account. Experts also recommend setting up a conversation saver for customers and an order history for operators. This will make communication between them faster, more productive, and more informed.
Simplify Returns
Neither online stores nor customers like product returns. However, experience shows that customers are more trusting of platforms where returns are quick and easy. Adding a return button to a product page will significantly increase trust in the seller, even if the customer never uses it. Automating certain processes, shortening the customer's path to purchase, and providing care are things you can do today to ensure your customers return to you again tomorrow.
