As a growing San Francisco company, you need to attract good talent to scale your operations while establishing your brand’s reputation. Today, people trust companies that are visible. This gives them a sense of the company’s transparency and relatability. That’s why some businesses have already started investing in corporate videos. Corporate videos can be created to serve specific aims. For hiring, you need to create video content around the recruitment theme, for instance. Recruitment videos have become a powerful hiring tool in a world where social media activity is at an all-time high. You can no longer rely on career pages and job descriptions to get the attention you want. You have to reach potential candidates on their phones and social media feeds and capture their attention within 30 seconds. Please don't get stuck with text if you want your hiring funnel to be filled with applications from bright candidates.
For help with video making, you can consult reputable videography agencies like video production San Francisco. Their strategy, video format, and output can lead to excellent hiring outcomes. They don’t just create beautiful footage; they make their videos practical and goal-oriented. This means your recruitment videos can do more than showcase your company: communicate your workplace culture and encourage candidates to apply. Let’s explore what recruitment videos should cover and how.
Types of content themes for recruitment videos
The ultimate intention is to attract the best talent in the market. As hiring requirements tend to be diverse, the way to reach specific groups of candidates should also be unique and resonate with them. This requires producing a mix of recruiting video formats that align with the brand.
- A day-in-the-life video theme can showcase what a typical workday is like at a company. It can cover an employee's entire day at the office, from meetings to lunch to every small detail. These videos can be best promoted on LinkedIn and career pages.
- A 15- to 30-second company culture reel can be created for social media, and a 90-second video for a careers page to help establish an emotional connection with the brand. This can be leveraged multiple times.
- A CEO or Founder Welcome theme can be shot when recruiting people for senior or technical roles. It often helps boost trust in the leadership. A 60-second video can be enough for this.
- An employee testimonial theme also works wonders, as potential candidates hear from real employees at the company and learn about their experiences. A good agency knows that candid conversations have far more impact than scripted testimonials. Hence, they design interview questions very intelligently.
- A walkthrough video of benefits and perks works best for retail, sales, customer support, and warehouse roles. Content focuses on growth paths, benefits, compensation, and time-off policies.
Things to consider
Before approaching a video production company, you should do some background work. It is important to know which roles are often the most time-consuming and expensive to fill. A video can be created for this category first. You should also be clear about the kind of emotion the video content should evoke in target viewers. More precisely, it should capture what your brand stands for—trust, a sense of belonging, ambition, or something else. Also, choose a few employees who can confidently face the camera. Don't involve senior employees. You should also be sure where this content will be showcased, because something strictly designed for a careers page may not be ideal for LinkedIn.
When you work with agency professionals, you don’t have to worry about video production quality. They manage everything from pre-production to final edits.
